Hilke Plassmann is Assistant Professor at INSEAD, where she has been since September 2008. Since 2009 she is an affiliated PI at the Cognitive Neuroscience Laboratory INSERM U960. Before that, she was a postdoctoral researcher in the Division of Humanities and Social Sciences of the California Institute of Technology and the Department of Economics of Stanford University. She received a Ph.D. from the University of Muenster’s School of Business and Economics in 2005 and a M.Sc. jointly from Muenster University and Montpellier Graduate School of Management in 2001.

Hilke’s primary research areas are decision-making in the intersection of consumer psychology, neuroscience, and economics. In recent and current research projects she investigates the influence of cognitive concepts on the consumption experience, satiation for different rewards, and the neural basis of different decision-making related value signals like utility and costs, and ways to alter/self-control/regulate these signals. See projects and publication for further details.

Contact:
Tel: +33 (0) 1 60  72 4977
Fax: 33 (0) 1 60 72 9240
e-mail: hilke.plassmann AT insead.edu