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PUBLICATIONS

 


  • Hilke Plassmann, Thomas Zoega Ramsoy and Milica Milosavljevic (2011), “Branding the Brain - A Critical Review”, INSEAD working paper (click here to download)
  • Hilke Plassmann, John O’Doherty, Antonio Rangel (2010), “Aversive goal values are negatively encoded in the medial orbitofrontal cortex at the time of decision-making”, Journal of Neuroscience, 30 (32), 10799-808. DOI: 10.1523/JNEUROSCI.0788-10.2010
  • Ab Litt, Hilke Plassmann, Baba Shiv, Antonio Rangel (in press), ”Dissociating Valuation and Saliency Signals during Decision-Making”, Cerebral Cortex.
  • Mickael Camus, Neil Halelamien, Hilke Plassmann, Shinsuke Shimojo, John O’Doherty, Colin Camerer, and Antonio Rangel (2009), “Repetitive transcranial magnetic stimulation over the right dorsolateral prefrontal cortex decreases valuations during food choices”, European Journal of Neuroscience, 30 (10), 1980-88. DOI: 10.1111/j.1460-9568.2009.06991.x
  • Peter Kenning & Hilke Plassmann (both authors contributed equally) (2008), “How Neuroscience Can Inform Consumer Research”, IEEE Trans Neural Syst Rehabil Eng, 16(6):532-8. DOI: 10.1109/TNSRE.2008.2009788
  • Hilke Plassmann & Peter Kenning (2008), “How Choice Ambiguity Modulates Activity in Brain Areas Representing Brand Preference: Evidence from Consumer Neuroscience”, Journal Consumer Behavior, 7(4-5), 360-67. DOI: 10.1002/cb.257
  • Hilke Plassmann, John O’Doherty, Baba Shiv, Antonio Rangel (2008), ”Marketing Actions Modulate the Neural Representation of Experienced Pleasantness”, Proceedings of the National Academy of Science of the United States of America (PNAS), 105(3), 1050-54. DOI:10.1073/pnas.0706929105
  • Ying Wu, Guan Cao, Beth Pavlicek, Xuan Luo, Michael N Nitabach (2008), “Phase coupling of a circadian neuropeptide with rest/activity rhythms detected using a membrane-tethered spider toxin”, PLoS Biology, 6(11), e273.DOI: 10.1371/journal.pbio.0060273.
  • Hilke Plassmann, John O’Doherty, Antonio Rangel (2007), ”Orbitofrontal Cortex encodes Willingness to Pay in Everyday Economic Transactions”, Journal of Neuroscience, 27(37), 9984-8. DOI:10.1523/JNEUROSCI.2131-07.2007
  • Michael Deppe, Wolfram Schwindt, Anna Pieper, Harald Kugel, Hilke Plassmann, Peter Kenning, Katja Deppe, Erich Ringelstein (2007), “Anterior Cingulate reflects Susceptibility to Framing During Attractiveness Evaluation”, Neuroreport, 18(11), 1119-23. DOI:10.1097/WNR.0b013e3282202c61
  • Hilke Plassmann, Tim Ambler, Sven Braeutigam, Peter Kenning (2007), “What can Advertisers learn from Neuroscience?”, International Journal of Advertising, 26(2), 151-175. (link)
  • Peter Kenning, Hilke Plassmann, Dieter Ahlert (2007), “Consumer Neuroscience: Implications of neuropsychological Research for Marketing Research (German, original title: Consumer Neuroscience - Implikationen neurowissenschaftlicher Forschung für das Marketing)”, Marketing Zeitschrift fuer Forschung und Praxis, 29 (1), 55-60.
  • Peter Kenning, Hilke Plassmann, Dieter Ahlert (2007), “Applications of functional Magnetic Resonance Imaging for Market Research”, Qualitative Market Research, 10 (2), 135-152. (link)
  • Heiner Evanschitzky, Gopalkrishnan R. Iyer, Joerg Niessing, Hilke Plassmann, Heribert Meffert (2006), “The Relative Strength of Affective Commitment in Securing Service Relationships”, Journal of Business Research, 59 (12), 1207-1213. DOI:10.1016/j.jbusres.2006.08.005
  • Michael Deppe, Wolfram Schwindt, Julia Krämer, Harald Kugel, Hilke Plassmann, Peter Kenning, Erich Ringelstein (2005), “Evidence for a Neural Correlate of a Framing Effect: Bias-specific Activity in the Ventromedial Prefrontal Cortex during Credibility Judgments”, Brain Research Bulletin, 67 (5), 413-421. DOI:10.1016/j.brainresbull.2005.06.017
  • Peter Kenning, Hilke Plassmann (2005), “NeuroEconomics: Overview from an Economic Perspective”, Brain Research Bulletin, 67 (5), 343-354. DOI:10.1016/j.brainresbull.2005.07.006
  • Michael Deppe, Wolfram Schwindt, Harald Kugel, Hilke Plassmann, Peter Kenning (2005), “Non-linear Responses within the Medial Prefrontal Cortex Reveal when Specific Implicit Information Influences Economic Decision-Making”, Journal of Neuroimaging, 15 (2), 171-182. (link)

 


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